
It’s one thing getting lots of website traffic but if you run a business you will generally want people to fill in that all important enquiry form so you can capture their details, get in contact with prospective customers and hopefully make a sale.
Depending on what industry you are in the percentage of visitors who will complete an online enquiry form can range from less than 1% to more than 25%, obviously, product, price and branding are a big factor but the huge percentage difference mainly comes down to how the enquiry form is presented and how it is perceived by visitors.
In a recent project I carried out for a personal injury claims company we managed to increase the number of website leads by over 50% just by making a few changes to the enquiry form.
I believe that people are generally turned off by old fashioned enquiry forms asking for name, number and e-mail address, in this day and age people want something far more interactive, something that gives them information and answers then and there.
So how did I increase personal injury claims website enquiries by 50%?
Simple, I changed the enquiry form to an interactive “How Much is My Injury Compensation Claim Worth”, visitors still input contact details and when they hit the button they are given an indication of how much they may be entitled to in compensation for their personal injury accident claim, at the same time their contact details have been captured by the accident claims company.
My advice is - Don’t go for a standard enquiry form, think outside the box, if you give website visitors something in return for their details they are far more likely to participate.
This “give and take” principle applies to nearly every industry, personal loans, debt management, online bingo, car loans, ticket agencies, insurance quotes, whatever field you are in you could easily increase the number of enquires from your website by changing that boring old enquiry form to something interactive.